To nye MOKAÏ Spiked Iced Tea
MOKAÏ Iced Tea is 'spiked' with vodka. With natural aromas, no carbon dioxide and 33% fewer calories. Raspberry Black Tea is made on black tea with a full and rounded taste of raspberry. Orange Green Tea is made on green tea with a fresh taste of orange and mandarin.
The two new variants are hitting a global trend towards a general increased focus on health. “We can see that sugar and calorie-reduced Ready-To-Drink products with natural flavors are gaining ground in, among others, England and North America, so high growth rates are expected in the segment in the coming years,” Bo Fledelius continues.
We want to take advantage of MOKAÏ's brand position and launch a slightly more high-end alternative to the carbonated and very sweet cider.
The trends point towards increased focus on health, also in connection with alcohol intake. MOKAÏ has over the years received many requests for a calorie-reduced variant, and now have we encountered a taste and quality that can support this development.
With MOKAÏ Iced tea, we hit both the taste and the trends of the time, and launch a product that can be decoded by the consumer without further explanation and create growth in the category.