Since Gerard Adriaan Heineken brewed the first Heineken® in Amsterdam in 1873, branded has been the crown jewel in Heineken®'s diverse international portfolio. Heineken® is the world's leading premium beer, loved and enjoyed by millions of people worldwide. Heineken is the world's most exported beer. Today it can be enjoyed in 192 countries. In 2016, 35 million were drunk. HL Heineken® worldwide, equivalent to more than 20,000 x 33 cl. bottles every minute around the clock. Heineken® has continuously demonstrated great focus and passion for quality, innovation and effective consumer marketing. Heineken®'s iconic identity is the green colour, the profile bottle and the red star, as well as the same original and unrivaled recipe worldwide. Heineken® is the reference for fantastic international experiences through sports (Champions League & Formula 1), music (Electronic and clubbing) and movies (James Bond). Heineken® will always be the correct beer choice for the cosmopolitan consumer.