Since Gerard Adriaan Heineken brewed the first Heineken® in Amsterdam in 1873, branded has been the crown jewel of Heineken®'s diverse international portfolio. Heineken® is the world's leading premium beer, loved and enjoyed by millions of people worldwide over.Heineken is the world's most exported beer. Today it can be enjoyed in 192 countries. In 2016, 35 million were drunk. HL Heineken® world over, corresponding to more than 20,000 x 33 cl. bottles every minute around the clock. Heineken® has continuously shown great focus and passion for quality, innovation and effective consumer marketing. Heineken®'s iconic identity is the green colour, the profile bottle and the red star, as well as the same original and unrivaled recipe worldwide. Heineken® is the reference for fantastic international experiences through sports (Champions League & Formula 1), music (Electronics and clubbing) and films (James Bond). Heineken® will always be the correct beer choice for the cosmopolitan consumer.