After a time where we have been together separately, now is the time to be together. Together Together gives consumers the opportunity to support the locals. SammenSammen is an activity that speaks to the Danes' motivation to support their local bar, restaurant, café, cinema, etc. after a long period of forced closure, and thus provides restaurants, cafes, etc. opportunity for extra earnings at the top. We encourage all guests to support by buying or paying a little extra when ordering their drinks.
The SammenSammen campaign is backed by TV spots on digital channels and a major PR effort from Royal Unibrew.
We want to help and support our customers during this time and to get off to a good start with the opening of their activities after the closure.
Consumers simply need to buy a serving in a SammenSammen glass, a glass, or a scratch card - the profits go to the local.