In 1971, Faxe Brewery introduced the product Koral Kondi. In collaboration with the then-national football team player and doctor Knud Lundberg, Faxe Brewery invented a product that had not previously seen the light of day. Koral Kondi was introduced as a soft drink that should not only taste good, but should also help athletes be in top shape for their competitions. Koral Kondi was later renamed Faxe Kondi – and that’s what it’s still called.The taste and ingredients have helped to make this soft drink unique from the start. The grape sugar and the positioning around sports have given Faxe Kondi the strength it has today.Design and appearance have been through a revolutionary process since Faxe Kondi’s introduction in the early 1970s. It is important that a product such as Faxe Kondi, which caters the young target group, is able to adapt to up-to-date trends. And, therefore, Faxe Kondi has continuously undergone adaptation in terms of both labels but also the shape of the bottle. When introduced, Faxe Kondi was produced in a 35 cl. beer bottle.