Pepsi MAX Raspberry is a new, innovative and exciting flavor variant with well known taste of Pepsi MAX with a hint of raspberry.

Raspberry comes after a number of successful launches with other flavors - including the 2018 hit Pepsi Max Lime, which was named the best product launch of the year by the Brand Suppliers' Annual Meeting in March last year.

“From previous launches, we see that new flavors are on top of existing sales,” says Sandra Moe Nissen, Brand Manager at Royal Unibrew.

In addition to being Denmark's best-selling lightsoda, Pepsi MAX - which came to Denmark in 1994 - is also the market leader in the sugar-free cola category with flavor.