CULT was founded in 1998 by a young Brian Sørensen, who at that time owned and operated one of the largest night clubs in Denmark. He felt that he needed a product that could be used as a drink mixer and give guests more energy so they would stay and party a little longer.That was how it all started, and the first product launched by CULT was an energy drink in an old-school glass bottle with the taste of cherry Coke, which was packed and distributed from Brian’s father’s garage in Aarhus.CULT has since expanded its portfolio with a broad range of energy drinks as well as Denmark’s best-selling brands within the RTD and cider category, SHAKER® and MOKAÏ® respectively. The products are sold in all major supermarkets, gas stations, night clubs, cafes and restaurants in Denmark and internationally.CULT is known for its remarkable and often very edgy marketing campaigns. The company motto “Challenge the ordinary” is delivered throughout every corner of the business.